L’Eroica Britannia happens three weeks before the Grand Départ of The Tour de France 2014 comes to Yorkshire and the Peak District.
Hosted over three days L’Eroica Britannia has been confirmed as a three day festival whose pinnacle is celebrated with a three route bike tour of The Peak District National Park on the 22nd June 2014. The festival and the ride, known as ‘The Great British Adventure’ mirror the original Italian ethos which celebrates and values sustainability, territory, environment, heritage, well being and the joys of local food and drink.
L’Eroica Britannia has the full support and backing of Peak District National Authority who are championing L’Eroica Britannia, making the ride and festival the star in their 2014 ‘Festival of Cycling’.
The 3 day event has brought the World’s focus to the area and is welcomed by official tourist board Visit Peak District & Derbyshire. Benefits are expected to be wide reaching to the regional economy, ticking many aspects of the tourism agenda as well as supporting local businesses.
Adventurers may choose either a 30 mile, 50 mile or 100 mile route to be ridden on the 22nd June on bikes which comply to L’Eroica rules. Pre 1987 bikes and certain stipulations for apparel must be observed creating a fascinating and vibrant spectacle touring through the Peak District.
The ride will be supported by a festival designed to reflect the vibrancy and excitement of The Great British Adventure and will feature innovative and dynamic brands presenting a dynamic and interactive family friendly 3 day event.
DATE: L’Eroica Britannia will run on the 20-22nd June 2014
LOCATION: Bakewell, The Peak District National Park
IN ASSOCIATION WITH: Brooks of England, Thornbridge Brewery, The Peak District National Authority, Visit Peak District & Derbyshire
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